BRAND POST ADVERTS
POSTS ADVERTISING SPECIFIC PRODUCTS
I really like the bold headings on these posters with a very neutral background. The overall look is very pure and I feel this would work well for my own brand. I also love the colour connection in the first image the text directly relates to the product it is advertising and flows really well.
I love the illustrations behind the two Dermalogica body products, I feel that it contrasts really well with the solidness of the bottles and creates a way of showing the pureity of the product without having to imply photography of real life nature.
The bold colour as a background with directly relates to the product really catches the eye of the consumer and makes an instant connection between the post and the product.
I really like these three posts as I feel that the products being accompanied by natural elements and photographs it enforces the natural side of the product too. this could be a very creative way of showing what is inside the product also.
INFOGRAPHICS POSTS
I have found that many skincare brands tend to create information graphics on social media. this is really effective as it allows people to visually understand how to use their products rather then them just buying a product, they are buying a routine. This Can also encourage people to buy more products as they may want the full routine that is advertised throughout these posts.
Throughout these info graphics I have found, it is clear that the brand identity is also strongly enforced throughout their designs even if the products may not be visible on some, their identity is enforced in other ways. E.g through their choice of colour, background, typeface and also images or icons.
PHOTOGRAPHY BASED SOCIAL MEDIA POSTS
I have found when researching into existing brands on social media that photography plays a big part in creating an aesthetic with the products they are trying to sell. It is also a great and effective way of showing what is in the products and reinforce how pure or healthy a product is when put next to nature, fruits and unharmfull things.
I think this would be beneficial to take into consideration when creating social media posts for my own brand as I want to emphasise on it's USPs of being vegan, natural and British.
Social Media Banners
