Celebrity Endorsement
“Now, buyers are more savvy and are now turning to influencers’ trustworthy recommendations."
"Brands which dedicate time to social media campaigns, work with a range of influencers and actively engage with their audience, were selected as the most successful."
POPOW, N., 2017. Study: Influencers (And Their Followers) Are More Interested In Skincare Than Other Beauty Products. B & T Weekly, .
