"Questionnaires were distributed and self administered to 125 respondents. Chi-square and percentage was used in the study. The sample size of 125 respondents includes only women skin care users both working & non working.
The findings of the study skin care indicated women buyers perceive that good and attractive packaging adds value and quality to the product and secondarily clear instructions on packaging are important."
The findings of the study skin care indicated women buyers perceive that good and attractive packaging adds value and quality to the product and secondarily clear instructions on packaging are important."
International Journal of Advance Research, IJOAR .org , A STUDY OF INFLUENCE OF PACKAGING ON
WOMEN SKINCARE CONSUMERS IN INDORE CITY.
ASIYA FAISAL KHAN, MOHD FAISAL KHAN , October 2013
WOMEN SKINCARE CONSUMERS IN INDORE CITY.
ASIYA FAISAL KHAN, MOHD FAISAL KHAN , October 2013
The use of social media has grown exponentially to the extent of engaging close to one third of the world’s population as of January 2016 (WeAreSocial, 2016).
As of March 2016, and on average, Facebook had more than 1.09 billion daily active users (Facebook, 2016); Instagram had more than 400 million monthly active users and 80 million daily shared photos with 3.5 billion likes daily (Instagram, 2016); Twitter had 310 million monthly active users (Twitter, 2016); and LinkedIn had more than 433 million active users (Linke- dIn, 2016).
A large-scale study of 23,592 social media users (Facebook, Instagram, and Twitter) showed that addicted use of social media is linked to being female, high in narcissism and low in self-esteem (Andreassen, Pallesen, et al., 2016).
‘New web technologies have made it easy for anyone to create- and, most importantly - distribute their own content. A blog post, tweet, or youtube video can be produced and viewed by millions virtually for free’ The Social Media Marketing Book
By Dan Zarrella
By Dan Zarrella
https://journals.sagepub.com/doi/pdf/10.1177/1524839908325335
Encouraging the customer to be part of the creative process has advantages. First, it can increase buy- in and loyalty to the program. In this regard, customers who are invested are more likely to “purchase” the product, including engaging in the desired behavior (McKenzie et al., 2009).https://journals.sagepub.com/doi/pdf/10.1177/1524839908325335
the social media are no longer the domain of Generation Y; older generations are heavy social networkers with Facebook’s largest demographic now women aged 55 and older (Angel & Sexsmith 2009, p.2).https://www.seokursu.com.tr/social-media-and-its-implications-for-viral-marketing.pdf
Brands and campaigns around brands should be entertaining, fun, doing what other brands did not think of when they engage with customers on social media platforms... Relevancy is the second most important factor affecting brand loyalty; therefore, companies have to keep themselves updated about what customers are interested in, their activities, and current perspectives in life.https://reader.elsevier.com/reader/sd/pii/S1877042812045818? token=A69B4717709036AFFF763D2C6907411CE957214B8924892187CC05852B78504 9E41CA31DDDE32414EE09EE46779FA6CC
Research has also showed that beauty campaigns, product sampling, and advertising on social interactive platforms have led to an average of 346% community yearly growth on Facebook.
Galloway, S. 2012. L2 Facebook IQ index., New York, NY: NYU Stern. Found through Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding
Galloway, S. 2012. L2 Facebook IQ index., New York, NY: NYU Stern. Found through Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding
Bin Shen & Kimberly Bissell https://www.tandfonline.com/doi/full/10.1080/10496491.2013.829160? casa_token=sd2JLJ7IocsAAAAA%3AgltQMqGGlfxKIgcw3griv65K7cQCnDe3jZaMRmfPH eADNFtfAGQ2Rd--LwHC-5MPS_DQ4HIz51f2
When talking about trends in the beauty industry “82% of women now believe that social media drives these trends. It’s a constant flow of information and opinion from not just trendsetters or celebrities, but from friends and friends of friends and an entire universe of strangers.”
Small businesses are massively benefiting from social media marketing. "These sites are providing a platform for the companies to reach people faster, build relationships, and connect with potential customers."
Putting a face on small businesses: Visibility, Viability, and Sustainability The Impact of Social Media on Small Business Marketing", Academy of Marketing Studies Journal, vol. 18, no. 1.
Putting a face on small businesses: Visibility, Viability, and Sustainability The Impact of Social Media on Small Business Marketing", Academy of Marketing Studies Journal, vol. 18, no. 1.
